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Posts Tagged ‘wedding industry’

Random Wedding Stuff, Wedding News, Wedding Site

July 22, 2010

The Knot 在中国

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前段时间(大概两三个月前)在关注中国婚庆方面信息的时候,偶尔看到一个网站www.theknot.cn。当时该网站显示的还是”coming soon”。今天因为一时好奇,再次打开该网站,发现内容已经相当丰富了,虽然还是能明显地看出网站仍处于起步阶段。

这个公司中文名叫爱结( ijie.com ),翻译成英文就是knot of love的意思,根据他们网站的介绍于2010 年 1 月成立于北京,是全球婚庆资讯品牌 The Knot, Inc. ( www.theknot.com ) 的中国分部。简单介绍一下The Knot, Inc:

The Knot是一家在纳斯达克上市的媒体公司(股票代码KNOT),总部于1996年成立于纽约,主要为准备结婚、同居或计划要小孩的情侣、夫妻提供多媒体内容。公司主要收入来源于在线广告,商品销售,注册服务以及出版物。The Knot目前为美国婚庆第一品牌,并被美国版《Vogue 》票选为“信息服务类最时尚网站”。

个人认为目前the knot在中国业务基本属于美国业务的翻版,服务内容基本相似。不过我还是相当看好这个公司。可能她是在中国第一个与国外知名婚庆咨询公司合作的。

刚又扫到一条信息:广西卫视明晚10点即将开播首期婚恋节目《大嫁光临》。该节目由广西卫视与the KNOT共同合作,明晚播出的第一期主题为“我的野蛮新娘”。不知道从什么时候起,约会、相亲、婚恋类的节目在国内风行起来,譬如江苏台《非城勿扰》,赚足了收视率。我个人虽然从未看过国内这类节目,不过周围有很多朋友都有看,而且男生也都有看呵呵。(我觉得看美国版的”the Bachelorette”更加有意思些,帅哥美女众多,赞!)

期待看到爱结的发展,希望他们有一些自己的创意,并且能够真正的融合中西方的文化!

wedding seo

May 22, 2010

wedding industry seo

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search engine optimization for the wedding industry

Seo for the wedding industry can be very complex.  With many search engines changing their algorithms on a constant basis its hard to know what trends to stay on top of.  Although your website might have great page rankings (PR) today, those ranks tomorrow can drop drastically.  So how can we, as wedding professionals make sure that we’re doing the right things to obtain better rankings? or, how can we make sure we aren’t doing the wrong things that will get us penalized or banned from certain directories? The only people that could give you that exact information, are those who work developing the algorithms (and they will not divulge that information).  So, if we remember to stick with the basics, in the long run, your wedding site will gain better (PR) rankings and could potentially outrank those who are ranked on page one for any key word or phrase dealing with the wedding industry.

Lets face it, we all want to dominate search engines for key words such as “wedding” or “wedding dresses” (or whatever your area is within the wedding industry), and if we looked closely at the few wedding websites on those search terms we can note one thing – SOME DO NOT DEAL WITH THE EXACT SEARCH TERM – If you actually sold wedding dresses, or in fact owned a venue wouldn’t you feel more confident knowing you can be ranked for your actual key word terms, more so then companies that only offer a website that offer other websites? Wouldn’t it be nice to find those types of sites only when you search for terms like “many wedding websites” or “wedding website directory” or “best wedding website for one stop shopping” or something along those lines? This way if someone typed in the term “wedding dress” they would find a list of designers, or manufacturers, or individuals who are selling bridal gowns. Well according to some, that’s exactly what’s going to start happening.

We are in a unique position as many of those larger companies implemented tactics that are starting to be recognized as “black hat” techniques.  In their defense, most website owners and technical staff did what they could to climb the ranks by finding weaknesses and shortcuts not knowing that it would set a trend that would keep directories forever changing how they seek out relevant information.  Not only do algorithms change constantly to help the directories find relevant information, but they are able to find the weaknesses other tech-savvy individuals like to exploit – and once found, those “top ranked” sites, wind up paying a penalty in the long run, either by loosing page rank, or getting dropped from a directory (like google, or yahoo). How is this beneficial to you? this means if you start working on your seo and do it the right way by sticking to the basics, your website could start gaining more visibility for key words or phrases in the wedding industry.  You will begin to notice the companies that dominated key words or phrases that did not directly relate to them will start to loose credibility and therefore page rank.  These ever changing algorithms are trying to find YOU!

So, what can be done, and what should you do to capitalize on this now?

lets go over …

Wedding seo basics

  • Wedding seo

    Make sure each page in your website is optimized for search engines.  For example, if you own a website that deals with wedding shoes and only have a one page website, then that first page title, meta tags and data should reflect exactly what can be found on that first page. If that is done properly then its optimized. If your website has multiple pages you must use the above system to optimize each page, making sure all pages have the right (title, meta, and data) pertaining to the content of each individual page.

  • Directory submissions for wedding websites

    Once you have completed your wedding Optimization, focus your attention on submitting your link to directories. First target the larger well known directories like Google, Yahoo, and Dmoz.  After submitting to those, you can focus on directories in other countries, or specify your search criteria for directories just within your niche.  You will begin to notice there are many directories you can add your link to. Some directories are free, and others charge a fee or ask you to endorse them by giving them a link within your site. Research the best direction for you and your website and submit your link.

  • Wedding links and linking with wedding related sites

    In this next step there are a few ways you can go about getting links to your website. The above method not only helps you obtain links, but it places your website within directories. Also you can speak with other website owners within your niche and ask them if they would like to share links – or – you can ask if they have a wedding links page, and if they do ask them if they would be willing to add your site.  Once you’ve completed that step, you can move onto submitting comments on blog posts that also pertains to your niche. Make sure when you seek blogs to comment on, that they are DOFOLLOW blogs so that when you post your comment you can also attach your websites url.  This tells the spiders/crawlers that your site is within the same industry/topic and over a period of time will start to help your rankings. (example: finding a blog post about wedding dresses, and reading the post and making a comment within the line/scope of the topic with your wedding dress company web site attached – gives your site credibility) Building links the right way, will not only encourage others to be active with you and your brand – but it will help your website climb in rankings.

  • New wedding content developed regularly

    In order to keep your page rank moving upwards you need new content. The best way to not only help your self but others is to create a DoFollow blog so that each time you write new content others will be able to comment on your site. This actually helps your website much more then it can hurt – not only will you be building fresh new content for the spiders to find, it will also help you develop key words and phrases that will attract the attention of individuals searching for those key terms.

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    Following the basics of “wedding industry search engine optimization” will help you increase your page rank, and help those who are searching for you be able to locate you amongst the crowd of unrelated websites. Try not to fall for the “next” big shortcut, or “tech-savvy” way of getting around the basics, because that could hurt your rankings at some-point in the near future.

Wedding Site

October 29, 2009

Choosing The Perfect Wedding Cake

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This week, after watching every episode of Cake Boss over the course of one day, the realization set in that I love cakes. The amount of creativity and resources that go into each and every cake amazes me to the point that I find myself going from page to page within Google in the pursuit of the “perfect” cake. But landing the “perfect” wedding cake involves much more than watching TLC all day or visiting the local bakery. It involves the mutual planning of both the to-be bride and groom, as well as a careful insight into how much money is available and the time required for the bakery to complete the cake to your satisfaction.

The first step to choosing a wedding cake is to:

DO YOUR RESEARCH

This is the most important, yet most overlooked step for anxious couples set on a cake before any of the logistics and numbers have been decided upon.

Pretend you are studying for “Wedding Cakes 101″

Check out wedding magazines:






1.)Already have a theme for your wedding set, at least down on paper. This will allow the cake to coordinate with other elements of the wedding and provide for an even flow of both color and style.

Take into consideration the overall color theme of the wedding, including, but not limited to:
-bridesmaid dresses
-favors
-outdoor/indoor layout
-wedding dress style
-flower choice
-table clothes & center pieces
-overall wedding budget
-number of guests expected

2.) Finding the “perfect” baker requires not only a site-down interview with the possible selections, but also an in depth understanding of their previous work, culinary experience, reputation, and price ranges. You as the customer should not be shy in asking an overly extensive amount of questions such as:
-previous work?
-can you taste some of the different type of cakes?
-whats the baker’s specialty? (quantity v. quality, fillings, design & style, custom cakes)
-pricing? and what does this pricing include, such as toppers, delivery, consultation feeds?
-ingredients they use, and if an allergy-free environment is used to prepare the cake?(ex.peanuts)

3.) Once the possible bakery list is narrowed down, now you must move onto actually choosing the style, design, and flavoring of your wedding cake.

A.)Taste – Now this is probably the most important aspect of the cake, for no matter how “pretty” the cake come out looking, the real determiner to your guests will be how the cake tastes. While you may like a specific taste or filling, you must also remember that your guests must also like the cake, because you and your finance are only two of many people who will be attending the wedding.(hopefully!)

White, Vanilla, Chocolate, Marble, or Angel food cake are the normal selections, with the choice of icing also being an important factor in how it turns out. Some icing holds it form longer than others, which is an important factor to take into consideration if the cake will be sitting in a room temperature setting before the reception kicks off. Also, if your cake uses icing to hold toppings or decorations onto the cake, make sure to use an icing that sets quick and retains its solidity.

B.)Style – Wedding cakes nowadays have an endless variety of shapes and sizes which can be deemed appropriate for any style wedding. The choices include, but aren’t limited to: round, square, mini, oval and the less common – hexagon and octagon. The shape you end up choosing will be largely influenced by the style of wedding you wish to have. Those going for a more traditional wedding theme will probably choose a round, tiered cake, while those who want a modern feel to their wedding going with a square, hexagonal or octagonal cake. As for a personalized “touch” to the cake, this can be mutually decided between you and your fiance. Anything pastime that you both share or has been a big part of your lives can be included in the cake, either in the colors, toppers, or any sort of extra decoration such as flower layout or base design.

Just remember that no matter which design you go with, pictures will be taken and scrapbooks will be made. Twenty years down the road, how do you want your wedding to be remembered? The wedding cake will play a large role in this monumental occasion.

C.)Filling – Now comes the fun part. The first bite that every guest takes of the cake will be the deal breaker, deciding whether they leave the wedding telling all their friends “that fruit filling was amazing” or “that custard filling was too overwhelming”. This is also the step in which you must take into account what you believe the “masses” will like over something that you and your fiance might only like. Some of the different fillings are:

Buttercream – is a creamy, light and tasty frosting made with eggs, sugar and butter. The classic buttercream is made with egg yolks while a meringue version is made with the egg whites. Both versions are very tasty and a perennial wedding cake favorite.

Custard and pastry cream – is a filling made with milk and eggs. This delicious filling is a good choice for winter weddings or marriages held in a temperature controlled reception hall as warm temperatures will cause the filling to melt.

Ganache – is a truly sumptuous filling made from heavy cream and rich, dark chocolate. It can be used either as a filling or an icing.

Mousses or Mousselines – generally used as an alternative to buttercream. Easily flavored with fruits or liqueurs, this dreamy filling must be served chilled for the best effect.

Fresh Fruit – is an easy and delicious way to complement any flavor or wedding cake. Not only can fruit be used in between the layers but it can also be used to decorate the cake.

D.)Icing – One of the last decisions regarding the style of the cake, choosing the right icing can also have a big impact on the end result of your cake and the overall approval level. Some different types of cake icings are:

Fondant or rolled fondant icing – Made from glucose or corn syrup and shortening, fondant not only holds up well under most conditions, but it can also be given a shimmery look that adds extra dazzle to a wedding cake. Fondant can be draped to look like yards of ribbon, twisted, folded and applied easily to the surface of a wedding cake – making it a tasty, versatile and beautiful frosting.

Marzipan – This rich and tasty treat is made with crushed almonds, eggs and sugar. It can be made to look like fondant, but it’s exorbitant cost makes it better suited to fashioning flowers, leaves, seashells and other decorative elements from its flavorful paste. However, if a cake has marzipan accents it must be sealed properly before being placed in a refrigerator as any moisture will affect the way the confections look.

Rolled chocolate(cake boss favorite!) – otherwise called chocolate fondant, chocolate plastic or plastique. Chocolate is melted with glycerine or corn syrup to create this lovely covering that is being used more and more often for wedding cakes as well as groom’s cakes.

Conclusion:

Watch Cake Boss, read bridal and wedding cake magazines, visit your local bakery’s, ask around about any local highly reputable bakers, and pretty much do everything in your power to get that “perfect” cake. Your wedding will truly gain the “wow” factor from friends and family alike depending on what style, design, flavor, and filling you end up choosing, and even more important is the childhood wedding dream that the “perfect wedding cake” can make reality. While the wedding cake will be gone by the end of the night, the experience you and your loved one, as well as your family and friends will take from the wedding, is priceless.

Wedding Site

September 21, 2009

Better TV and MyWeddingIsOver

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As you all know on July 20th 2009 our wedding site MyWeddingIsOver was featured on the live broadcast show Better Connecticut.  Recently we were asked to be part of the national syndication for that show Better TV.  On Thursday September 17th I arrived back at the studio located at News Channel 3 Connecticut WFSB, where I was very pleased to see a very familiar face.  Unfortunately Bryan King was unable to attend this filming, so I had to go at it alone. I am not sure how it will come out after they edit, but I will post the video to this once the reel is sent to me.

One down fall for Bryan and I, we will not be able to see the show since it doesn’t air in our area. So I am looking for friends and family to help spread the word so we can get great feed back on how it came out.  Like most things that come and go, on the way home I thought of so many other things that I should have mentioned in the filming.  You know what they say though, you live and you learn…so I can only hope for more appearances to make up for the ones we have already done. The more media we obtain the better our content will be when we try to relay all the intricacies of our website.

I am sure there will always be things we forget to say though, I mean lets face it… We are trying to change an entire industry Globally.

Below is a listing of the cities, stations, and times when it will air on September 29th 2009. If you are in an area it will show please tune in, if not send this list to everyone you know and ask for them to tune in.

Wedding day returns-bridal shop savings-MyWeddingIsOver is here to help with your budgeting concerns for your big day. (click)

Dothan Alabama WTVY MYTV 9:00 AM

Phoenix Arizona KPHO CBS 10:00 AM

San Diego California KSWB FOX 9:00 AM

San Francisco California KBCW CW 8:00 AM

Colorado Springs Colorado KKTV 9:00 AM

Denver Colorado KTVD MYTV 9:00 AM

Fort Myers Florida WFTX FOX 6:00 AM

Atlanta Georgia WGCL CBS 10:00 AM

Champaign Illinois WRSP FOX 9:00 AM

Indianapolis Indiana WNDY MYT 1PM

Des Moines Iowa KCWI CW 10:00 AM

Kansas City Kansas KSMO MYTV 8:00 AM

New Orleans Louisiana WUPL 2:00 AM WWL 10:00 AM

Portland Maine WPXT CW 9:00 AM

Springfield Massachusetts WSHM CBS 10:00 AM

Grand Rapids Michigan WOTV ABC 12 NOON

Saginaw Michigan WNEM CBS 9:00 AM

Jackson Mississippi WDBD FOX 11:00 AM

Kansas City Missouri KSMO MYTV 8:00 AM

Las Vegas Nevada KVVU FOX 11:00 AM

Albuquerque New Mexico KASA FOX 9:00 AM

Albany New York WXXA FOX 9:00 AM

Binghamton New York WICZ FOX 10:00 AM

Buffalo New York WNLO CW 12 NOON

Elmira New York WYDC FOX 9:00 AM

Rochester New York WBGT MYTV 9:00 AM

Cleveland Ohio WBNX CW 2PM

Dayton Ohio WDTN NBC 2PM

Toledo Ohio WUPW FOX 12 NOON

Medford Oregon KMVU FOX 10:00 AM

Portland Oregon KPTV FOX 1:00 PM

Harrisburg Pennsylvania WPMT FOX 8:00 AM

Wilkes-Barre/ Scranton Pennsylvania WOLF FOX 2PM

Philadelphia Pennsylvania WPHL MYTV 8:00 AM

Providence Rhode Island WNAC FOX 12 NOON

Greenville South Carolina WHNS FOX 9:00 AM

Chattanooga Tennessee WFLI CW 12 NOON

Nashville Tennessee WSMV NBC 1PM

Tri-Cities Tennessee WKPT ABC 12 NOON

Dallas / Fort Worth Texas KTXA IND 9:00AM

Houston Texas KTBU IND 10:00 AM

Salt Lake City Utah KJZZ MYTV 11:00 AM

Charlottesville Virginia WAHU FOX 8:00 AM

Norfolk Virginia WVBT FOX 9:00 AM

Tri-Cities Virginia WKPT ABC 12 NOON

Seattle Washington KIRO CBS 9:00 AM

Spokane Washington KAYU FOX 9:00 AM

Yakima Washington KFFX KCYU 9:00 AM

Green Bay Wisconsin WGBA NBC 6:00 AM

The Global Site for all things Wedding

Wedding Site

July 17, 2009

MyWeddingisOver.Com – Live!

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Wedding website

Wedding websites have helped many brides to-be plan the day they have always dreamed of. The ease and availability of information at the click of a button has many vendors reaching brides globally. Although this new found global reach has an extremely positive impact on the wedding industry, it can lead to stress and confusion; So much in fact that brides to-be limit the planning process to just the wedding day, instead of expanding their scope post-marriage.

My Wedding Is Over was created to expand on that notion. To help engaged brides, newlyweds and the unfortunate bride that didn’t make it to the final step, the altar. This wedding website, was also created to help vendors reach the cultural wedding community to help expand their reach into new or existing markets.

Creating such a diverse site with global appeal was the best way we knew how to stream line the wedding industry. The bridal party along with every consumer and vendor now has a way to address the post planning belly flop of the past. Brides now have a channel to help them recoup money spent, while vendors have a place to offer great deals on packages or be able to unload inventory.

Our wedding site has now created a new aspect of the global wedding industry. The global wedding aftermarket will now offer so many people the opportunity to follow through on its planning process. Cultural wedding vendors along with consumers will now have a place to embark on trade between each other no matter the continent.

Have you lost your job? Do you need to create a passive revenue stream? My Wedding Is Over offers the “everyday” man/woman the chance to create a new way of making income. Find great bargains on wedding items for the American weddings, Jewish weddings, Indian weddings, or Chinese weddings. Try to sell them for profit while helping a bride to be, locate those same items at great discounts.

The wedding company with two motto’s’:

You may now Kiss…Your items goodbye!!!

Something Old, Something New, Someone’s’ treasures just for you…

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